According to comScore, in November 2011, there were around 17.8 BILLION searches conducted in that particular month alone and in US only. It is a no wonder that majority of website traffic comes from search engine sites. If your website is not found in search engines, you are missing out a great number of opportunities.

SEO helps your site to be found by search engines. Most searchers do not look far more than 5 pages of search results. SEO can help your site to rank higher in the search results.

So, why SEO is so important?

1. Site without traffic is a dead site. Period.

It is a myth that once you have a website, traffic will just come naturally. With billions of websites, you will need to promote and market your website in order for people to find your site. SEO is one of the ways to do this.

2. Huge Opportunity Awaiting.

17.8 billions searches in a month and in US alone. It provides a great opportunity for search traffic to your site. SEO helps your site to get a better chunk of this giant market.

3. Long Term Traffic Benefit

While SEO results usually take time to show, their results usually last longer. If your website is ranking high in the search engine results, you will likely to receive a consistent number of search traffics. These traffics seldom disappear overnight and usually have a long term effect.

Thus, investing in SEO activities will provide a long term traffic benefit to your site.

It has been said that search engine traffic can make your site a huge success or failure. Performing SEO to your site correctly will definitely be a great investment.